MarketingOS addons / OpenClaw + Hermes

Your runtime is running. Now teach it marketing.

MarketingOS does not place a second SaaS beside your setup. Addons move into an existing OpenClaw or Hermes installation. They use its models, compute, sessions and tools. Model choice, compute load and deployment remain the responsibility of your runtime.

SEO/GEO is the first implemented addon scope in the Founding Partner Preview. No customer release has been approved yet.

Explore SEO/GEO Review installation

Addon index

Why addons

The expensive infrastructure already exists.

An OpenClaw or Hermes instance already carries model access, compute, sessions, memory, tools and secrets. A conventional SaaS would rebuild much of that and pull the operation out of your environment. MarketingOS starts after the engine. It installs specialist roles, operating workflows and controls into the runtime you already manage.

Stays with you

Model and provider choice
Compute and sessions
Data and workspaces
Runtime cost and operation

Comes with the addon

Specialists and role contracts
Business context
Evidence and QA
Approvals and receipts

MarketingOS grows one discipline at a time, without becoming an opaque platform.

01 / SEO/GEOFounding Partner Preview

Search was the hardest honest place to begin.

SEO and GEO expose empty agent promises quickly. A technical recommendation needs a crawl. A content decision needs search demand. A GEO claim needs repeatable observation. A change needs approval and later measurement. A text generator cannot imitate that chain for long. The first addon therefore forces expertise, evidence and operation into one workflow.

Technical SEO

Recurring website crawls, onpage health, canonicals, indexation signals, structured data, internal links and prioritized findings.

GEO and answerability

Topic coverage, source quality, answerability and repeatable citation observation with uncertainty kept visible.

Demand and content

Search demand, content gaps, briefs, editorial quality, brand and entity context from the same workspace.

Measurement and QA

Measurement plan, baseline, Search Console and Bing evidence, receipts, observation windows and separate outcome review.

OpenClaw registers one orchestrator and eleven specialist agents. Hermes separates two layers. Twelve skills, twelve slash commands and one team bundle carry the role logic and delegate_task mapping. One native plugin limits data access to exactly eleven MarketingOS tools and excludes general system tools.

Inside the product

An addon is not a folder of prompts. It has a visible operating state.

The fictional Velunor Bikes workspace shows the installed SEO/GEO addon, its operating areas and the clearly separated roadmap. Names, domain and status values are synthetic. This is a product demonstration, not a customer reference.

MarketingOS Addons view for the synthetic Velunor Bikes showcase on desktop

Mobile MarketingOS Addons view for the synthetic Velunor Bikes showcase

SiteOne is part of the addon

The crawler comes with it. It is not optional.

MarketingOS installs SiteOne 2.5.1 as a managed crawler. OpenClaw specialists and the bounded Hermes plugin reach it through the same controlled entry point. That enables recurring onpage health crawls, bounded external checks and source backed Technical SEO evidence without requiring another crawler service.

01
The platform package includes the pinned SiteOne version and its license file.
02
The first run checks path, version and health. A normal installation cannot skip the crawler.
03
The model can reach the crawler only through marketingos_siteone_crawl. Binary paths and process options remain hidden.
04
A crawl proves a technical state. It does not yet prove rankings, clicks or business impact.

Read the installation flow

Two runtimes, one operating model

MarketingOS runs in your instance. Model traffic remains the job of your runtime.

The native installer works in a dedicated MarketingOS namespace, writes a backup before changes and records ownership and removal in a manifest. It replaces neither OpenClaw nor Hermes and does not move model billing to MarketingOS.

Alpha path

OpenClaw

One orchestrator and eleven specialists work in separated MarketingOS workspaces. The current isolated source record exercises all eleven specialist routes in OpenClaw 2026.6.10. Every route is bound to context, an action, a receipt and evidence. SiteOne is available to every route. The run changes no external system.

OpenClaw setup

Bounded Direct profile

Hermes Agent

Hermes installs twelve skills, twelve slash commands and one team bundle for role logic. A native plugin exposes exactly eleven data tools in the dedicated Direct profile. The current source record exercises all eleven specialist roles through native delegate_task leaf sessions. Runtime parity remains partial because Hermes does not create persistent named specialists. Hermes Secure is unavailable.

Hermes setup

The next disciplines

More disciplines will arrive individually. Bundles will connect them later.

Social Media, Lifecycle/CRM and Paid Performance may be added individually later. The Growth Bundle is intended to connect released specialist addons. The Agency Pack first needs defensible tenant separation. All five entries are roadmap items and unavailable today.

Social Media

A target direction for planning, publishing calendars, channel voice, approvals and measurement across several networks. Supported platforms and connectors are not fixed yet.